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WhyFive Insights

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Mon 29 Jun, 2020

Remember our post about our masked leader’s call to action on Youth Day (“Young people must rise to the challenge of leading our recovery after the coronavirus” – Cyril Ramaphosa), and how great it is that South Africa already has an established youthful population that spends more cash on dining out, drinking, buying clothes and being more laissez-faire with their ZAR to stimulate the economy?

Well we’ve found another social cohort that seems to live a little bit harder than the rest, and it just so happens that we celebrate them globally for the month of July: the LGBTQ community!

There couldn’t be a better time to sprinkle yourself with glitter, embrace the core principles of love, diversity, acceptance and equality, and join the fun. For savvy marketers, it’s also a good time to remember the very real power of the Pink Rand.

Just take a look at the graph below, extracted from BrandMapp 2020, and you’ll see evidence of a group of people who live life to the full and will be adding the extra oomph that our economy needs now more than ever.

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Content Agency

Very insightful, thanks WhyFive Insights for the read!

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