Melissa Rowlston’s 7 steps to getting online

Think Shopify South Africa, think Melissa Rowlston. This maverick of the South African eCommerce industry leads a team of designers and developers who work their magic to launch businesses into the eCommerce space. Her specialities range from simple stores to highly custom-designed user platforms.

In this webinar talk, Melissa takes us through the A-B-Cs of getting your business online by following these 7 easy steps:

  1. Start with your product: Know your product and love & believe in your product. 
  2. Choose the right platform: All platforms have different functions and suitable for specific and different situations
  3. Build to Scale: Your e-commerce offering is a virtual business. It must pay for itself. Build your online platform to grow
  4. Listen to your customer: You may think you know them. Listen to them and they will tell you what they want. This is the user journey
  5. Market: If you don’t market, nobody will find you. Help people find you!
  6. Start with good habits, clean system and the right partners: The beauty of technology is automation and simplification
  7. Love, nourish and grow for online business

What will you take out from Melissa's OnlineX Gathering talk:

  • A step by step process on how to get your businesses online 
  • There there is never a ‘one size fits all’ model, but there are universal truths that we can follow to ensure your online business is a success
  • Now is the time to get into e-commerce. There is no going back. SA is ready!
  • online
  • SMEs
  • ecommerce
  • webinars
  • online events
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Thanks OnlineX, we enjoyed this very much! :)