In this uncertain and disruptive time of COVID-19, many businesses are attempting to engage their customers online, in place of real-life engagement, due to the societal need of “social distancing” balanced against the need of companies to keep money coming in.
To understand and subsequently implement any newly applicable laws to your online platform, the following general steps should be undertaken:
- Ensure that your new website policies are implemented and provided at the right times and places on your Website: Just having the necessary Website Terms on your platform is not good enough, without having provided them to your users at the correct junctures of engaging with you online. Implementing the Website Terms in the correct places and times is quite a nuanced skill, so get a legal advisor to assist. In a nutshell, the relevant Website Terms must be made available at any juncture where a user needs to know about the applicable Terms to make an informed decision at that salient point (such as when they click “Register” or “Purchase”).
- Be ready for novel online engagement with your customers: Be ready to assist all of your customers online, with novel customer issues you may never have experienced before with conventional brick-and-mortar operations. Actively plan for all contingency scenarios which could happen online, and have a plan of action to handle all of them with ease and confidence to espouse to your intangible customers.
The above are just some of the notable considerations to be aware of when taking your IRL operations online.