The majority of businesses use an email newsletter to boost their conversions, engagement, and sales. Email marketing is one of the most common tools business owners, and marketers use to keep in contact with their target audience.
Newsletters are beneficial because they allow you to deliver relevant content to your subscribers, offer limited-time promotions, and allow for exclusive testing and events. You need to ask yourself: Is your email newsletter meeting the expectations of your brand and users? Missing out on an opportunity to delight your email subscribers could result in a higher bounce rate and less traffic.
There are many ways you can build a more compelling email newsletter. Here are several marketing tools and tips that will help you achieve massive growth for your small business:
Qualify your leads
To build a successful newsletter you need to qualify your leads by getting people to subscribe that are genuinely interested in your product. You can do this by creating various lead magnets that are designed to attract your customer personas. For example, the owner of an online sporting good store could create content designed to get fans of specific sports to sign up for their email list.
Another way to qualify your leads is by asking them what kind of content they want to see when they subscribe. Instead of looking at data or behaviour, you can hear directly from your audience. Use this opportunity to create segmented lead lists and develop your customer profiles for future marketing campaigns.
Send your emails at the right time
Timing is essential and missing this step in the process could result in less engagement. The first thing to think about is the timezone of your target audience so you post your content and send emails at the right time.
There has been extensive research on the best times to send out emails. Research has shown that the three most effective days to send out emails are Tuesday, Thursday, and Wednesday - in that order. The two best times to send emails are 10am and 8pm as people are generally considered to be less busy than the rest of the day.
This could change depending on your niche. For example, a horror-themed affiliate store might want to post later in the evening so they can reach their audience when they are statistically likely to be online.
Use social media to grow your list
Your email list should be a continuous part of your marketing campaign and your goal is to get as many qualified leads as possible on your list. The best place to do this is through social media platforms such as Facebook, Instagram, and Twitter because they contain many people who would be interested in your product or service.
When you reach out to people on social media, you must build trust over a period of time. There’s a good chance that a user will not instantly subscribe to your email list after they click follow. Consistently posting great content, valuable commentary, and friendly banter can help you turn users into subscribers.
Keep a consistent brand image
A good brand image makes you more recognisable, which increases the chances of subscribers opening your email. Use the same voice and tone throughout your email and social media content. Use the same language and look in your emails as you do in your social media to create continuity and a strong brand image. People like working with companies that are consistent on all platforms, especially in their emails.
A/B test your newsletters
A/B testing can help you craft a more compelling email newsletter. Essentially, A/B testing is the process of tweaking various elements of your website, email, or social media posts to get better marketing results.
There are many elements you can test out to improve your results. When you look at email marketing as a whole, A/B testing has a substantial impact on overall conversions. You can change everything from the text to the type of content in your emails
Add your own touch
Don’t be afraid to add a personal touch to your email newsletter and overall marketing campaign. This way, you can get more activity and conversions, and give you opportunities to learn more about your target audience. Every business is different and so you must think carefully about what you can do to separate your newsletter from others in your industry.