It’s hard to predict how COVID-19 will change consumer behaviour, but online retailers must be hoping it’s the turning point for a category that, according to Visa, only accounts for 1.4% of total retail spend in SA.

BrandMapp 2020 shows that while 80% of taxpaying adults are regular virtual shoppers, less than 10% of them have ever ordered groceries online. Our guess is that this is going to change!(BrandMapp, 2020)

What have you bought in lockdown that you have never bought before?