6 Tips For Getting Your Small Business Marketing On The Go

Everyone has heard the term marketing. You’ve heard it thousands of times, and you know that it is essential for your business; however, you might think the task of growing your business and getting its name out there to be quite daunting. 

We know that with all the various forms of marketing out there, including content marketing, email marketing, social media marketing, influencer marketing and so much more, that it can be a challenging and overwhelming task to select which ways are best for the allocation of your limited time and finances to ensure that you get the highest return on your marketing rands. 

In this article, we’ll help you make the right decisions for marketing your small business with the following six tips.

1. The Value Proposition.

In a nutshell, your value proposition is the reason customers choose your business as opposed to your competition. Here are a few essential things to keep in mind when writing your value proposition:

  • Short and sweet. Your value proposition should explain to your potential customers why they should buy from you. If you’re unable to sum it up in ten words or less, the chance is you might not be able to execute it either. 

  • Be precise. All customers have specific needs, including yours, so your value proposition needs to offer targeted solutions. 

  • It’s about your customer and not you. Your value proposition has to discuss only what matters to your customers and the value your business can bring them.

  • Value comes in many forms. Affordability, time, convenience and excellent customer service are just a few forms of great value to offer your customers. 

2. Develop A Website. 

Developing a website for your business can be challenging, but on the bright side, it does not need to cost a lot to get it done. When starting out we advise against paying large sums of money to get your website setup, there are many options to choose from that won’t cost an arm and a leg.

There are also many inexpensive, “website builder” services such as Wix and Squarespace, which you can utilise to create professional websites on a tight budget.

3. Find Your Ideal Customers. 

We advise developing an influence map. In a nutshell, an influence map is a planning document which will help you identify and track the ideal audience, which will have the most significant impact on your business. Furthermore, it’s a planning document which should also help you develop a solid social media marketing plan. A practical influence map should address the following questions:

  • Which journalists and publications are essential to my business?

  • Who is my competition?

  • Who are my allies? 

  • When my target audience uses social media, which terms are they using?

4. Email marketing. 

If you’ve not already implemented an email marketing strategy, you should do as soon as possible. There are few other strategies for obtaining and converting customers which are as efficient and cost-effective. However, if you’ve never implemented an email marketing strategy before, the many options available might seem overwhelming at first. However, with some careful research and advice from others who have success in doing them, it should be a breeze. 

5. Social Media Marketing. 

Social media is an excellent method in growing your business, targeting potential customers and diversifying your audience. For example, you could use Twitter and Linkedin to establish your expertise. Facebook ads are highly-targetable and will help you reach a wider audience, send traffic to your website and generate leads. Blogging with relevant and informative content which is shared on your social platforms will ensure that visitors revisit your site. 

6. Make Use Of Great Design. 

Graphic design, branding and web design are all essential factors to a new business’s marketing efforts. How exactly do you make your mark in a sea of competition? We advise aligning your unique value proposition with a unique corporate identity. Of course, it might cost a lot in the beginning to craft your unique CI, but it will be well worth it in the long-run. Think about the power of Apple’s logo or McDonald's arches and red and yellow CI. Whether you opt for an in-house designer, an agency or freelancer, having beautifully branded designs will help you stand out from the competition.


Starting a small business is no easy feat and nor is successfully marketing it. However, with the necessary guidelines listed above, you should find it relatively easy to get the ball rolling and your brand out there in front of your target audience. 

Our Industry Expert for marketing, Barrk Marketing, can assist you with all of your marketing needs. Visit their business page to access their services and contact information. 

  • marketing
  • social media
  • startups
  • email marketing
  • advertising
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