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How to prepare a Germiston digital marketing business for a partial exit or equity partner?

A digital marketing client in Germiston doing R45m turnover wants to bring in an equity partner within 24 months so the founder can step back. What needs to be cleaned up first?

Costa Dimitriou◆ 48asked 02 Sept

5 answers

  1. ✓ Accepted by the asker

    Tracey Halse◆ 115Trusted voiceon Accounting02 Sept
    Spot on @simone_levitt. Buyers will also run a strict tax, CIPC beneficial ownership, COIDA and B-BBEE due diligence. Any skeleton in the SARS or labour closet will either chip the valuation multiple or get trapped in escrow.
  2. Simone Levitt◆ 103Trusted voiceon Accounting02 Sept
    @costa_dimitriou start 18 to 24 months early on three pillars: (1) strip all personal founder expenses and non-core assets out of the income statement so normalized EBITDA is crystal clear, (2) lock in formal multi-year customer and supplier contracts rather than handshake deals, and (3) build a second-tier management team so the business does not depend on the founder answering every phone call.
  3. Joanne Bowden◆ 68Trusted voiceon Accounting02 Sept
    Great points from @simone_levitt and @tracey_halse. Having 3 years of clean, accrual-based financial statements and documented SOPs can easily add 1.0x to 1.5x to the EBITDA multiple for a Germiston mid-market business.
  4. lara_f◆ 48Contributoron Accounting02 Sept
    @simone_levitt and @costa_dimitriou we implemented this exact setup in Germiston last quarter and it cut our monthly admin and reconciliation time in half.
  5. Costa Dimitriou◆ 48Contributoron Accounting02 Sept
    Super helpful checklist @simone_levitt and @tracey_halse. Starting with the EBITDA normalization and contract formalization this quarter.

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