Absa celebrates life’s defining moments with new brand campaign and Eliud Kipchoge partnership

Bizcommunity21 October 2026 at 09:51

Absa has launched its new South African brand campaign, built around the promise, “When that moment comes, you have us,” and announced a landmark partnership with global marathon icon Eliud Kipchoge, who joins the bank as its Official World Tour Financial Partner.

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