Black Friday now lasts months, but SA shoppers aren’t spending more

News24 Business24 October 2026 at 11:08

Black Friday arrived in South Africa 14 years ago as a single day of deals. This year, some of the biggest retailers are discounting for as long as three months, with Amazon, Woolworths, TFG and Takealot already running or launching sales before October is even out. But are their efforts paying off?

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