#IMC2026 | Google SA's Kabelo Makwane: In Africa a phone is a pocket PC

Bizcommunity26 October 2026 at 07:59

From an adtech or martech perspective, how can marketers shift from how they used to market to how they now need to reach consumers in a digital space? This is the question Google South Africa's country director, Kabelo Makwane, addressed at the recent Nedbank IMC conference.

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