Meet the sibling-founded Egyptian sports e-commerce platform that’s expanding fast

Disrupt AfricaTom Jackson · 14 December 2023 at 06:00

Egypt’s WayUp Sports is an e-commerce platform specialised in performance-based sports gear – so far, so normal, until you discover its founded by three siblings and is already set for international expansion after banking funding. Founded in 2021 by siblings Omar, Mohamed and Basma Afif, WayUp…
— Disrupt Africa

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