Travel demand is rising, but tourism ads are failing to break through

Bizcommunity28 October 2026 at 07:56

Travel demand is growing, but tourism advertising is struggling to capture travellers’ attention, with 60% saying many travel ads look similar and half unable to recall the last tourism advertisement they saw. The findings come from new research by Lions Advisory and Tourise, which examines how…
— Bizcommunity

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