South African businesses are being seen more in Google and clicked less: First local zero-click study

Bizcommunity30 October 2026 at 08:37

Zero-click search, where people get what they need on Google's results page and never visit a website, now has South African numbers. Algorithm's study of 1.43 billion Google appearances across 110 South African websites finds the typical business now earns about three clicks for every 100 times it…

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