Cautious optimism returns as agency-side strategy delivers bigger outcomes for CMOs

Bizcommunity2 November 2026 at 08:02

Strategy is moving upstream and proving its value, as it tackles priorities like the "two audience" problem. While AI adoption is high, strategists are doubling down on the human insight automation can't replicate.

This story was written and published by Bizcommunity. Business.co.za shows its headline and teaser from the publisher’s RSS feed and links to the original.