25 years in sponsorship marketing: Why human connections matter more than ever in a changing world

Bizcommunity14 October 2026 at 08:15

If you had told me 25 years ago that Playmakers would be where it is now, I wouldn’t have believed you. Our founding team was young and had no experience in the sponsorship industry. We had some great ideas but, more importantly, we had the energy and belief that we could disrupt the industry.

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