Is the 3-minute song dead? 4 Lessons for radio from TikTok

Bizcommunity19 October 2026 at 10:04

There is a cruel irony at the heart of contemporary radio programming: the format built on the three-minute pop song is losing ground to a platform where the average video runs under 60 seconds. TikTok didn't kill the pop song, but it mutated it.
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