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Bizcommunity99c began exploring the opportunity presented by AI early on, following a two-year programme that has seen it develop more than 40 AI agents designed to tackle many of the common, time-consuming challenges of modern agency delivery.
BizcommunityEvery campaign begins with “The Big Idea”. AI tools can not replace the creative insight the team brings behind that idea, or set the tone for the visual language, but AI can play a powerful role in helping us shape, present, and ultimately sell the concept to the client.
BizcommunityWest Coast Way is encouraging travellers to look beyond AI-generated itineraries this summer and discover the Cape West Coast through its six themed routes, which connect small towns, local businesses, food, nature and heritage.
BizcommunityStandard Bank's Fraud Gallery campaign is a great example of how an agency can use artificial intelligence (AI) cleverly and creatively.
BizcommunityReleased on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. It also marked the French ad giant’s 25th quarter of outperformance.
BizcommunityFor much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.