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At the gateway to Africa’s richest square mile, Kena Outdoor’s new Sandton drive digital billboard gives brands a fresh opportunity to connect with audiences near Sandton’s business and retail hubs.
For much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.
Marilize Redelinghuys, head of retail modernisation at Mr Price Group, addresses the risks and challenges of modernising legacy applications for cloud at the ITWeb Cloud Summit.
Kenyan fintech startup Pezesha has filed a petition for the liquidation of B2B retail-tech counterpart MarketForce, citing unpaid debts. Pezesha is a digital financial marketplace enabling SMEs and merchants with affordable productive embedded credit through their lending infrastructure and…