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Proudly South African has partnered with Next Door Spaza Shop Management Company to expand access to township and rural retail markets for local manufacturers through a planned network of 1,000 branded spaza shops in Gauteng during its first year.
Cigarettes priced below South Africa’s Minimum Collectable Tax (MCT) remain widely available in the retail market, with new research finding that approximately 75% of stores surveyed continue to sell brands priced below the R27.12 tax threshold.
African fashion designers need greater access to mainstream retail channels if local creativity is to translate into sustainable businesses, according to Stephen Manzini, founder and CEO of Soweto Fashion Week and president of the South African Fashion Association.
At the gateway to Africa’s richest square mile, Kena Outdoor’s new Sandton drive digital billboard gives brands a fresh opportunity to connect with audiences near Sandton’s business and retail hubs.
For much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.