How Coca-Cola got burned with a $5bn bet on Costa Coffee
Coca-Cola’s $5.1bn acquisition has failed to deliver the expected global expansion, with Costa’s sales still heavily concentrated in the UK and Ireland despite its push into vending machines.
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Coca-Cola’s $5.1bn acquisition has failed to deliver the expected global expansion, with Costa’s sales still heavily concentrated in the UK and Ireland despite its push into vending machines.