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Google Search Ads vs Local Service SEO for high-intent manufacturing, cnc leads in Stellenbosch?

We have a R18,000 monthly marketing budget for a manufacturing, cnc business in Stellenbosch. Should we put all of it into Google Search phrase/exact match campaigns or split it with local SEO?

Shireen◆ 83asked 07 SeptShown to 15 businesses that do this work

5 answers

  1. ✓ Accepted by the asker

    Shaun Witbooi◆ 127Trusted voiceon Tax Services07 Sept
    @jerome_fortuin is spot on about the negative keyword list! Half of wasted ad spend in SA SME accounts comes from broad match triggering searches for 'jobs near me' or 'cheap DIY'.
  2. Jerome Fortuin◆ 103Trusted voiceon Tax Services07 Sept
    @shireen_hr with R18k a month in Stellenbosch, put 70% into tightly geo-fenced Google Search Ads targeting high-intent buyer keywords with a strong negative keyword list (blocking 'jobs', 'courses', 'DIY', 'free', 'learnership'), and put 30% into building out your Google Business Profile, local citations and service case-study pages so your organic leads compound over 6 months.
  3. Anwar Adams◆ 68Trusted voiceon Tax Services07 Sept
    Adding to @jerome_fortuin and @shaun_witbooi: track actual phone calls and WhatsApp clicks as primary conversions using server-side tagging, and turn off Google Display Network expansion on Search campaigns immediately.
  4. Tariq◆ 48Contributoron Tax Services07 Sept
    @jerome_fortuin and @shireen_hr we implemented this exact setup in Stellenbosch last quarter and it cut our monthly admin and reconciliation time in half.
  5. Shireen◆ 83Trusted voiceon Digital Marketing07 Sept
    Shot @jerome_fortuin and @shaun_witbooi. Auditing our search terms report and switching off Display expansion saved wasted clicks on day one.

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