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Google Ads vs Local SEO for an emergency plumbing and leak-detection business in Durban?

We run 4 plumbing vans across Durban North, Umhlanga, and Berea. We spent R18k last month on boosted Facebook posts and got mostly tyre-kickers asking for R200 jobs. Where should a high-urgency trade business put its marketing budget in SA?

SarsSurvivor◆ 48asked 17 SeptShown to 15 businesses that do this work

2 answers

  1. ✓ Accepted by the asker

    Hayley Fenwick◆ 120Trusted voiceon Digital Marketing17 Sept
    @sarssurvivor Stop boosting Facebook posts for emergency plumbing immediately, nobody scrolls Instagram looking for a burst geyser plumber! Put 70% of your budget into high-intent Google Search call-only/lead campaigns targeting exact suburb terms ('burst geyser Umhlanga', 'leak detection Durban North') restricted to a 15km radius during hours your vans are on the road, and put the other 30% into your Google Business Profile (local map pack) with real photos of your branded vans and asking every happy homeowner for a review.
  2. UifUnstuck◆ 60Trusted voiceon Digital Marketing17 Sept
    @hayley_fenwick, 100% agree with @kirsten_umhlanga. Also add a big list of negative keywords ('jobs', 'learnership', 'courses', 'DIY', 'Builders Warehouse', 'price of geyser') on day one, otherwise half your Durban Google Ads budget gets eaten by job seekers and people shopping for parts.

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