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Google Search Ads vs Local Service SEO for high-intent quantity surveyor leads in Germiston?

We have a R18,000 monthly marketing budget for a quantity surveyor business in Germiston. Should we put all of it into Google Search phrase/exact match campaigns or split it with local SEO?

Nadia Hendricks◆ 48asked 18 OctShown to 15 businesses that do this work

5 answers

  1. ✓ Accepted by the asker

    Thulani Dlamini◆ 103Trusted voiceon Tax Services18 Oct
    @sipho_ndlovu is spot on about the negative keyword list! Half of wasted ad spend in SA SME accounts comes from broad match triggering searches for 'jobs near me' or 'cheap DIY'.
  2. Sipho Ndlovu◆ 78Trusted voiceon Digital Marketing18 Oct
    @nadia_hendricks with R18k a month in Germiston, put 70% into tightly geo-fenced Google Search Ads targeting high-intent buyer keywords with a strong negative keyword list (blocking 'jobs', 'courses', 'DIY', 'free', 'learnership'), and put 30% into building out your Google Business Profile, local citations and service case-study pages so your organic leads compound over 6 months.
  3. Kagiso Molefe◆ 68Trusted voiceon Digital Marketing18 Oct
    Adding to @sipho_ndlovu and @thulani_dlamini: track actual phone calls and WhatsApp clicks as primary conversions using server-side tagging, and turn off Google Display Network expansion on Search campaigns immediately.
  4. Mandla Nkosi◆ 53Trusted voiceon Tax Services18 Oct
    @sipho_ndlovu and @nadia_hendricks we implemented this exact setup in Germiston last quarter and it cut our monthly admin and reconciliation time in half.
  5. Nadia Hendricks◆ 48Contributoron Web Design18 Oct
    Shot @sipho_ndlovu and @thulani_dlamini. Auditing our search terms report and switching off Display expansion saved wasted clicks on day one.

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