Fixed-fee diagnostic sprint vs monthly retainer for digital marketing consulting in Cape Town?
When helping family-owned and mid-sized digital marketing businesses in Cape Town clean up their processes and reporting, clients often hesitate to sign a 12-month retainer on day one. How do you package the first engagement?
◆ 103asked 19 OctShown to 15 businesses that do this work5 answers
✓ Accepted by the asker
19 Oct@shireen_petersen always sell a fixed-scope, fixed-price 3-week Diagnostic and Roadmap sprint first (for example R25k to R45k depending on company size). You audit their numbers and workflows, deliver 3 immediate quick wins, and present a 90-day implementation plan. Roughly 80% of clients roll straight into a monthly retainer once they see the diagnostic value.
19 Oct@tshepo_mabaso that paid diagnostic sprint model is gold. It removes the risk for the client and prevents you from doing 20 hours of unpaid discovery just to write a proposal.
19 OctAgree with @tshepo_mabaso and @sbu_ngcobo. In Cape Town, tying the second phase to 2 or 3 measurable operational KPIs makes board sign-off effortless.
19 Oct@tshepo_mabaso and @shireen_petersen we implemented this exact setup in Cape Town last quarter and it cut our monthly admin and reconciliation time in half.- 19 OctThank you @tshepo_mabaso and @sbu_ngcobo, packaging discovery as a paid 3-week Diagnostic Sprint solves the proposal bottleneck completely.
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