5 Ways To Build And Grow An Email List From Scratch

<div class="SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="746705896" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{143}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Email marketing </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">remains</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> one of the most cost-effective ways for small businesses to connect directly with customers. But when </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">you're</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> starting with zero subscribers, building </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; background-image: url("/media/c0ecba54bbc9db59.svg"); border-bottom: 1px solid transparent;">an</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> </span></span><a class="Hyperlink SCXW47913088 BCX0" href="https://www.domains.co.za/blog/how-to-build-grow-an-email-list/" target="_blank" rel="noreferrer noopener" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; color: inherit;"><span data-contrast="none" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun Underlined SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: rgb(70, 120, 134); font-size: 12pt; text-decoration: underline; line-height: 22.0083px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" data-ccp-charstyle="Hyperlink" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">email list</span></span></a><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> can feel like a daunting task.</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="1474122216" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{145}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="1819391770" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{147}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">The good news is that you </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">don't</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> need thousands of subscribers to get started. A smaller, engaged audience is far more valuable than a large database of people who never wanted to hear from you.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="904598021" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{149}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Before you start building your list, make sure you have three basics in place:</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="1734983457" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{151}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="849010290" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{153}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">A professional business email address:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"> An email address linked to your own </span><a class="Hyperlink SCXW47913088 BCX0" href="https://www.domains.co.za/domain-registration" target="_blank" rel="noreferrer noopener" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; color: inherit;"><span data-contrast="none" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun Underlined SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: rgb(0, 0, 255); font-size: 11pt; text-decoration: underline; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" data-ccp-charstyle="Hyperlink" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">domain name</span></span></a><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">creates a more professional impression and helps build trust.</span></span></p></li></ul></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="828565281" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{155}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">An email marketing platform:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Choose a platform that allows you to collect subscribers, send campaigns, segment your </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">audience</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and track results.</span></span></p></li></ul></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="1747470429" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{157}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">A reason to subscribe:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Give people a reason to hand over their email address. This could be a useful guide, checklist, discount, free </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">consultation</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> or exclusive content.</span></span></p></li></ul></div></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="2064899838" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{159}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1700348832" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{162}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">5 Tips </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; background-image: url("/media/c0ecba54bbc9db59.svg"); border-bottom: 1px solid transparent;">To</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Help You Grow Your Email List</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="234843828" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{164}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="639748289" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{166}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Tip 1: Add sign-up forms to your website</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1004609350" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{168}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Make it easy for website visitors to subscribe by placing sign-up forms in prominent locations, such as your homepage, blog posts, product </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">pages</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and footer. Clearly explain what subscribers will receive so they know what </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">they're</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> signing up for.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1013100549" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{170}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1359812630" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{172}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Tip 2: Create a valuable lead magnet</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1956761452" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{174}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">A lead magnet is something useful you offer in exchange for an email address. It should solve a problem, answer a </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">question</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> or make life easier for your audience. Examples include templates, how-to guides, checklists, discount </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">vouchers</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and industry reports.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1481716648" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{176}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1461850398" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{178}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Tip 3: Turn social media followers into subscribers</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="685497143" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{180}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Social media can help you reach new people, but you </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">don't</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> own your audience on these platforms. Algorithms and reach can change, while an email list gives you a direct way to communicate with people who have chosen to hear from you. Promote your sign-up page or lead magnet across your social channels.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1682506814" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{182}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="2064910319" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{184}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Tip 4: Collect sign-ups offline</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1467526166" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{186}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">If you have a physical business, there are plenty of opportunities to grow your list offline. Use QR codes, tablets or simple sign-up forms at your premises, events, </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">exhibitions</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and networking opportunities.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="455052459" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{188}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="410619738" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{190}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Tip 5: Encourage referrals</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="440197362" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{192}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Your existing customers and subscribers can be a valuable source of new subscribers. Encourage them to share your content, newsletter or offers with friends, colleagues and others who may genuinely be interested in what you offer.</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="1121176474" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{194}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="284261588" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{196}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Email Marketing Best Practices</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><p class="Paragraph SCXW47913088 BCX0" paraid="866827698" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{198}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px;"><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="770524038" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{200}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;">Building your list is only the beginning. You also need to keep subscribers engaged and your database healthy.</span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="544724429" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{203}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="1100818763" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{205}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Don't</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> buy email lists:</span></span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Purchased</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> lists can lead to poor engagement, spam complaints, damage to your sender reputation and compliance issues. South African businesses should also consider their obligations under POPIA when collecting and using personal information for direct marketing.</span></span></p></li></ul></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="1089918269" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{207}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Keep your list healthy:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Regularly review your subscribers, segment your </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">audience</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and consider re-engaging or removing inactive contacts.</span></span></p></li></ul></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="425556949" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{209}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Provide value:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> Not every email should be a sales pitch. Share useful information, insights, </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">offers</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> and content that gives subscribers a reason to stay on your list.</span></span></p></li></ul></div><div class="ListContainerWrapper SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;"><ul class="BulletListStyle1 SCXW47913088 BCX0" role="list" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;"><li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1" role="listitem" class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 11pt; font-family: Calibri, Calibri_MSFontService, sans-serif; vertical-align: baseline;"><p class="Paragraph SCXW47913088 BCX0" paraid="227603580" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{211}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun MacChromeBold SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: bold;">Be consistent:</span><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> You </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">don't</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> need to email subscribers every day. For most small businesses, once or twice a month is a good starting point. The key is to choose a schedule you can </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">maintain</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> consistently.</span></span></p></li></ul></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="311551365" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{213}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="983064175" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{215}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Email marketing can be a powerful way to build relationships with customers and keep your business top of mind. With</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> </span></span><a class="Hyperlink SCXW47913088 BCX0" href="https://www.domains.co.za/email-hosting" target="_blank" rel="noreferrer noopener" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; cursor: text; color: inherit;"><span data-contrast="none" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun Underlined SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; color: rgb(0, 0, 255); font-size: 11pt; text-decoration: underline; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" data-ccp-charstyle="Hyperlink" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">Email Hosting</span></span></a><span data-contrast="auto" xml:lang="EN-ZA" lang="EN-ZA" class="TextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.85px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;"><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">from Domains.co.za, you can start engaging subscribers even before your website launches while </span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;">maintaining</span><span class="NormalTextRun SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;"> a professional image and reliable email delivery.</span></span></p></div><div class="OutlineElement Ltr SCXW47913088 BCX0" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;"><p class="Paragraph SCXW47913088 BCX0" paraid="1397919778" paraeid="{4d68645a-e37d-4594-b01a-f2a870f52c73}{217}" style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; overflow-wrap: break-word; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;"><br></p></div></div>

5 Ways To Build And Grow An Email List From Scratch

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