Technology is evolving, and so are consumer habits and their expectations. Personalisation removes the blast of generic ads causing chaos, adding structure helps pierce through the chaos by making the ad relevant to the consumer
Here are our top 4 trends for marketing your business digitally.
1. Socially Shoppable
Social media is a huge part of online marketing and what you might not realize is just how many people shop on social. About 60% of Instagram users have said they discover new products online via Instagram shopping. In a recent survey performed to over 4,000 users, 70% have said that social media has helped them find new products. Social Media platforms are making it easier for merchants to showcase their products to consumers. For online retailers, this is a great way to drive traffic to product pages.
2. Smart Google Ads Bidding
In the world of digital marketing, we all know that Google Ads is key to element in your Digital Marketing strategy. This year we expect automation and smart bidding to become the norm for many Pay Per Click Campaigns.
3. A refined SEO Strategy
SEO is changing exceptionally fast, especially if brands wish to rank locally as well as globally, and professionals in the industry fuel their strategies with advanced data-collection, customer behaviour analysis, and ongoing adaptation. In essence, digital marketing will more than ever depend on forward-thinking SEO experts to provide a stronger presence to the most competitive businesses out there
4. AI Chatbots
With the rise of digital and so many digital channels to focus on customers, brands need to make sure that they are constantly available to their customers. Chatbots also operate in Facebook messenger often, with a click-through rate of 80%. This offers incredible potential for how a chatbot can lead to more conversions and authority for an event/brand.