Script the world, not the star: Behind Nando’s Siya Sauce

The Media OnlineMike Sharman · 3 November 2026 at 05:40

Retroviral developed and produced Nando’s Siya Sauce advertising campaign in just 13 days, with only five hours of access to Springbok captain Siya Kolisi. The campaign used a sitcom-style restaurant setting and mockumentary techniques, surrounding Kolisi with seven South African comedians rather…
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