From footfall to impact: Rethinking event ROI

The Media OnlinePriyanka Parashuraman · 2 November 2026 at 05:21

Event attendance figures alone cannot measure experiential marketing success or prove ROI. An Outcomes Rocket survey found 68.9% of marketing and sales professionals lacked confidence in the event ROI figures they presented to leadership. Audience participation, including product trials, meeting…
— The Media Online

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