AGENCY SCOPE 2027/28 targets 825 interviews as study expands in South Africa

The Media OnlineTMO Reporter · 23 October 2026 at 08:30

The seventh edition of AGENCY SCOPE in South Africa will begin fieldwork in May 2027, with the biennial study expanding its reach to include more marketing professionals, technology and innovation leaders, and agency employees. Johanna McDowell, SCOPEN partner and CEO of the Independent Agency…
— The Media Online

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