Nielsen Sports SA puts 150 million sports fan data points behind AI platform

The Media OnlineGlenda Nevill · 22 October 2026 at 05:05

Nielsen Sports SA has launched SIYA (Sponsorship Intelligence Yielding Answers), an AI-powered platform that gives users faster access to sports fan insights through natural-language questions. SIYA provides access to more than 150 million sports fan data points, helping brands, broadcasters…
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