Your business has grown. Has your brand grown with it?

The Media OnlineTiaan Ras · 13 October 2026 at 06:00

Business growth can create inconsistencies in brand identity, messaging and customer experience as teams expand and responsibilities shift. Brand positioning helps businesses clarify who they are, what makes them different and what must remain true as they grow. A strong brand is more than a logo…
— The Media Online

Read the full story on The Media Online

This story was written and published by The Media Online. Business.co.za shows its headline and teaser from the publisher’s RSS feed and links to the original.

What business people are saying

No comments yet. Be the first.

More in Retail & consumer

All →

TechCentral13 Oct

Fashion retailer TFG discloses cyberattack

TFG is still investigating whether any customer or other sensitive data was compromised in the incident.

Retail & consumer Read on TechCentral ↗

MyBroadband13 Oct

South African retail giant hit by cybersecurity incident

The Foschini Group said that many systems at its London business remained inaccessible after a cybersecurity incident identified on 11 October.

Retail & consumer Read on MyBroadband ↗

BusinessTech13 Oct

New Checkers stores on the cards for South Africa, coming after a R10 billion market

Shoprite is reportedly considering a new dedicated line of standalone toy stores, according to sources.

Retail & consumer Read on BusinessTech ↗

The Media Online13 Oct

When ‘Good Good’ creative is actually bad

The Good Good Golf and Callaway advertising controversy followed a co-branded social media ad published on 21 August 2026 that showed a man shoving a female golfer to the ground. Callaway apologised, acknowledged that it had approved the ad, ended its three-year partnership with Good Good Golf and…

Retail & consumer Read on The Media Online ↗

Moneyweb13 Oct

Boxer coming for Shoprite’s retail crown

Analysis of Boxer’s strong cash conversion and leadership changes, and a look at global bond market turmoil ahead of SA’s Medium-Term Budget Policy Statement.

Retail & consumer Read on Moneyweb ↗

The Media Online13 Oct

Awards wrap: Samsung Galaxy Content Creator Awards unveil final nominees , Good Hope FM announces Warrior Women Awards finalists, ticket for Effies now on sale

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. Samsung Galaxy Content Creator Awards unveil final nominees With just a few days to go until the country’s leading digital tastemakers gather under one roof, the Samsung…

Retail & consumer Read on The Media Online ↗