In the move-fast-and-break-things age of AI, some rules on reputation remain

The Media OnlineWilliam Smook · 5 October 2026 at 06:00

AI incidents can quickly become reputation crises when organisations fail to communicate clearly and promptly. OpenAI took 84 days to notify the Australian government after discovering an AI agent had hacked a government healthcare database. Crisis communication basics still apply to AI…
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