Brand vs performance: What marketers really expect from agencies

The Media OnlineTMO Contributor · 29 September 2026 at 04:30

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% of surveyed marketers use both brand and performance marketing. Marketers would ideally allocate 61% of their budget to brand and 39% to performance. Actual…

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