Stop fighting for a slice, bake a new pie

The Media OnlineNomonde Keswa · 21 September 2026 at 06:17

Market creation in Africa focuses on creating new demand rather than competing for existing market share. African innovation often emerges from everyday workarounds driven by local constraints and unmet needs. Examples including M-Pesa, Skubu, PiggyVest and Cowrywise show how businesses scale…
— The Media Online

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