Advertising is coming to AI chatbots — and it could influence the answers you get

The Media OnlineThe Conversation · 18 September 2026 at 04:15

Advertising is moving into AI chatbots like ChatGPT and Gemini. Researchers Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner, Virginia Tech; Erick M. Mas, University of South Florida, and Zeynep Arsel, Concordia University warn sponsored AI conversations could affect trust, search…
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