Why your brand’s credibility is now more valuable than a pretty website

The Media OnlineMkhuseli Vangile · 7 September 2026 at 05:38

South Africa has entered a trust economy, where credibility influences purchasing decisions more than polished branding alone. A 2024 PwC survey found that 72% of South African consumers consider trust a deciding factor when making purchases. Authentic storytelling and human communication help…

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