DOOH is rewriting the rules of game day

Game day is an all-day marketing moment, with opportunities before, during and after the match. DOOH reaches fans beyond the stadium across transport routes, malls, forecourts and fan zones. Real-time DOOH updates creative in seconds, reflecting live scores and key moments as they happen. Brands…

— The Media Online
Read the full story on The Media Online

This story was written and published by The Media Online. Business.co.za shows its headline and teaser from the publisher’s RSS feed and links to the original.

What business people are saying

0

No comments yet. Be the first.

More in Tech & telecoms

All →
The Media Online

Engaging the ‘disengaged’

TV news is going digital-first: Declining TV audiences are forcing South African broadcasters to integrate television and digital news operations. ZiMoja Daily blends news, entertainment and commentary: The Moja Love show reflects a new hybrid format shaped by social media and short-form video…