For SA’s automotive sector, value is now an emotional battleground

The Media OnlineRyan Searle · 28 August 2026 at 09:00

South African car buyers are prioritising value, trust and emotional connection, not affordability alone; 74% cite brand trust as the most important purchase factor. Bakkies, particularly double-cabs, have become lifestyle and identity products in South Africa, combining work capability with…
— The Media Online

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