Business.co.za

Marketing technology platforms need to balance AI with human expertise

The Media OnlineJuliet Mogorosi · 27 August 2026 at 04:45

South Africans embrace AI but expect transparent, locally supported customer service. Poor customer service drives churn, with many consumers abandoning brands after bad experiences. AI handles routine queries best, while complex marketing issues still need human expertise. Local, real-time support…

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