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What if the future of advertising isn’t better targeting, but better timing and context?

The Media OnlineZane Derbyshire · 25 August 2026 at 06:03

Context may become more valuable than targeting: Conversational AI shifts advertising from identifying who a consumer is to understanding what they need in the moment. Real-time intent is a stronger signal: AI users often state their goals, budgets, timelines and occasions directly, creating richer…

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