Nobody puts influencer marketing in the corner: How influence has outgrown its silo

Bizcommunity6 November 2026 at 06:27

For most of the last decade, influencer marketing sat in its own corner of the marketing plan. It had its own budget line and scorecard, usually built on reach, likes and best-performing posts. It was treated as a social add-on, something brands did alongside media rather than as part of it.

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