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Nearly 168 million voters, three elections and why your brand news might fall flat

The Media OnlineTMO Contributor · 6 November 2026 at 07:08

Nearly 168 million registered voters in South Africa, Nigeria and Kenya are expected to participate in elections between November 2026 and August 2027, intensifying competition for media attention. Election coverage will put pressure on already stretched newsrooms, making it harder for brands to…

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