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Released on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. It also marked the French ad giant’s 25th quarter of outperformance.
Tecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, today announced that Gartner has positioned it as a Visionary in the first-ever Magic Quadrant for AI-Enabled CSP Marketing and Sales Solutions.
Hightouch, the leader in data and AI for marketing, has named Matthew Lubeck General Manager, EMEA. Based in London, Lubeck will lead all of Hightouch's go-to-market functions across EMEA as the company helps brands in the region move to agentic marketing.
For much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.