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BizcommunityMost CEOs and CFOs do not wake up worrying about click-through rates. They worry about growth. Margin. Cash flow. Forecast accuracy. Capital allocation. Whether the business is spending money in the right places and whether those investments are producing measurable returns.
ITWebThe channel’s skills gap is an arithmetic problem before it is an educational one, says Andrew Harris, chief sales and marketing officer, DCC Technologies.
BizcommunityHeineken Beverages has been named Brand of the Year at the 2026 Loeries, recognising a body of work that delivered creative excellence across many of their brands, drinks categories and disciplines. The achievement reflects the strength of collaboration between Heineken Beverages' brand marketing…
BizcommunityReleased on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. It also marked the French ad giant’s 25th quarter of outperformance.
BizcommunityIf you had told me 25 years ago that Playmakers would be where it is now, I wouldn’t have believed you. Our founding team was young and had no experience in the sponsorship industry. We had some great ideas but, more importantly, we had the energy and belief that we could disrupt the industry.
News24 BusinessIf you want to create an account to block direct marketing calls, you will need to give your ID number to the National Consumer Commission. It believes this is an important verification mechanism, but that remains a live question.
ITWebTecnotree, a global digital platform and services leader for AI, 5G, and cloud-native technologies, today announced that Gartner has positioned it as a Visionary in the first-ever Magic Quadrant for AI-Enabled CSP Marketing and Sales Solutions.
BusinessTechThe National Consumer Commission has launched a new system designed to combat spam calls and direct marketing in South Africa.
The CitizenThe National Opt-Out Registry allows South Africans to block unwanted direct marketing calls and texts
ITWebHightouch, the leader in data and AI for marketing, has named Matthew Lubeck General Manager, EMEA. Based in London, Lubeck will lead all of Hightouch's go-to-market functions across EMEA as the company helps brands in the region move to agentic marketing.
BizcommunityFor much of modern marketing, the campaign has been the core unit of work. Teams identify a target audience, shape an offer, choose the right channels, launch the campaign and assess its impact once it is over.
Farmer's WeeklySouth Africa’s growing avocado crop faces a tougher marketing environment this season as heavy competition in the EU squeezes prices, while newly opened markets remain too small to absorb significant volumes.
The CitizenVarious functions, including marketing and ops, will be centralised
SME South AfricaRevenue remains the top concern for entrepreneurs, especially in the current economic climate. It appears that there is a constant chase to find revenue, but…
SME South AfricaRunning robust marketing for your business can be very costly. It means hiring people who can create content – written, photographed and video – and…
SME South AfricaQR codes are becoming increasingly popular among businesses. QR codes make it easy for users to scan a code with their phone and go directly…
The CitizenTelemarketers are prohibited from marketing to any consumer who has registered a block.
The CitizenA real-world look at how difficult it is to trace and remove personal information from marketing databases - and why Popia is falling short.
The CitizenKey executive positions remain vacant at SA Tourism.