@carina_steenkamp is spot on about the negative keyword list! Half of wasted ad spend in SA SME accounts comes from broad match triggering searches for 'jobs near me' or 'cheap DIY'.
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@carina_steenkamp is spot on about the negative keyword list! Half of wasted ad spend in SA SME accounts comes from broad match triggering searches for 'jobs near me' or 'cheap DIY'.
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