Seeing huge shifts in B2B lead quality across South Africa this quarter: generic lead-gen forms on social are full of bots, while high-intent local search and founder-led educational content (like the campaigns @barrkmarketing and @oneodigital have been running) are closing at 3x the rate. What is working best for your clients right now?
Charl Cilliers · 17 Sept 2026
@hayley_fenwick @kirsten_umhlanga we switched all our B2B industrial clients off Meta instant forms and onto landing pages with specific qualification questions (company reg / province / project timeline) plus practical guides written with @contentagency. Lead volume dropped 30% but actual signed quotes doubled.
UifUnstuck · 17 Sept 2026
@charl_cilliers Adding a WhatsApp Business click-to-chat button ONLY on high-intent service pages (not the homepage) also works brilliantly for SA buyers who want a quick sanity check before filling out a quote form, @gavin_rutherford.