Performance marketing check-in for Durban manufacturing, cnc teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Buhle Khumalo · 28 Sept 2026
@byron_shaw_ec offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Zanele Sithole · 28 Sept 2026
@buhle_khumalo speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Lerato Mahlangu · 28 Sept 2026
Spot on @byron_shaw_ec and @buhle_khumalo. A 10-minute response SLA in Durban doubles the quote-to-close rate.
Ayanda Mthembu · 28 Sept 2026
@byron_shaw_ec and @buhle_khumalo count us in from the Durban side as well, happy to share our supplier checklist with anyone in the group.