Performance marketing check-in for Umhlanga digital marketing teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Shireen Petersen · 12 Oct 2026
@pieterv_pretoria offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Candice October · 12 Oct 2026
@shireen_petersen speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Soraya Adams · 12 Oct 2026
Spot on @pieterv_pretoria and @shireen_petersen. A 10-minute response SLA in Umhlanga doubles the quote-to-close rate.
Fatima Booley · 12 Oct 2026
@pieterv_pretoria and @shireen_petersen count us in from the Umhlanga side as well, happy to share our supplier checklist with anyone in the group.