Performance marketing check-in for Umhlanga commercial teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Debbie Katz · 14 Oct 2026
@coidafixer offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Hayley Fenwick · 14 Oct 2026
@debbie_katz_jhb speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Jenna MacFarlane · 14 Oct 2026
Spot on @coidafixer and @debbie_katz_jhb. A 10-minute response SLA in Umhlanga doubles the quote-to-close rate.
Kerryn Ballantyne · 14 Oct 2026
@coidafixer and @debbie_katz_jhb count us in from the Umhlanga side as well, happy to share our supplier checklist with anyone in the group.