Performance marketing check-in for Bellville coffee roaster, hospitality teams: attribution is getting much cleaner when agencies connect CRM closed-won revenue back into Google Ads offline conversions instead of optimising for raw form fills. Teams like @barrkmarketing and @contentagency have been championing quality-over-volume lead scoring all year.
Sipho Ndlovu · 18 Sept 2026
@hanli_schoeman offline conversion imports changed everything for our B2B accounts. Once the algorithm learns which leads actually pay invoices, junk leads drop by 60%.
Thulani Dlamini · 18 Sept 2026
@sipho_ndlovu speed-to-lead on the client side is the other half of the equation. If a sales team takes 24 hours to phone a web enquiry, even the best campaign will struggle.
Kagiso Molefe · 18 Sept 2026
Spot on @hanli_schoeman and @sipho_ndlovu. A 10-minute response SLA in Bellville doubles the quote-to-close rate.
Mandla Nkosi · 18 Sept 2026
@hanli_schoeman and @sipho_ndlovu count us in from the Bellville side as well, happy to share our supplier checklist with anyone in the group.